SB 576: Turning Down the Volume on Streaming Ads

Starting July 1, 2026, California will officially turn down the volume—literally. Senate Bill 576 (SB 576) will require video streaming services to keep commercial advertisements at the same volume level as the programming they accompany.

This means no more jarring ad interruptions that startle sleeping babies, overwhelm sensitive ears, or disrupt peaceful moments. For families, neurodivergent individuals, and anyone navigating sound sensitivity, this bill is a quiet win.

Why It Matters

Until now, federal regulations under the CALM Act (2010) only applied to traditional broadcast and cable TV. Streaming services—where many of us now spend our screen time—were left out. SB 576 closes that gap, ensuring that streaming platforms serving California consumers can no longer blast ads louder than the shows we’re watching.

One of the bill’s sponsors shared that it was inspired by “baby Samantha and every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.”

What It Means for Sound-Conscious Advocacy

At Turn it Down, Town, we believe volume isn’t just a preference—it’s an accessibility issue. SB 576 is a step toward recognizing that sound sensitivity deserves thoughtful regulation, especially in digital spaces where control often feels out of reach.

While this bill applies only to California, it sets a precedent. It shows that lawmakers are listening to families, advocates, and everyday users who’ve asked for quieter, more respectful media experiences.

What You Can Do

• Share the news with your community—especially those affected by auditory overload

• Encourage local leaders to explore similar protections in your state

• Keep the conversation going about sound sensitivity, accessibility, and inclusive design

Disclaimer: Turn it Down, Town is a community-led initiative. We are not medical professionals, and the content shared here reflects our personal experiences, research, and opinions. It is intended to raise awareness and spark conversation—not to provide medical advice. If you have health-related concerns, please consult a qualified professional.